From “Made in China” to “Created in China”: OMASKA Redefines the Future of Global Travel

Baoding Baigou Tianshangxing Bag Leather Goods Co., Ltd.—a leading luggage manufacturer from China’s “Bag Capital” Baigou—is making a remarkable leap from traditional OEM production to a global innovator in travel lifestyle design. With its flagship brand OMASKA, the company is transforming the narrative from “Made in China” to “Created in China.”

From OEM to Brand: 26 Years of Dedication and Reinvention

Founded in 1999 by Ms. Li Hongwei in Baigou, Hebei, OMASKA began as a small handcrafted workshop driven by one mission: to change the perception of low-quality Chinese luggage.
From its early OEM beginnings to the official establishment of Baoding Baigou Tianshangxing Bag Leather Goods Co., Ltd. in 2009, and the launch of its premium brand OMASKA in 2014, the company has built its reputation through quality, craftsmanship, and innovation.

Today, OMASKA products are exported to over 150 countries and have registered trademarks in more than 30 regions, including the European Union, the United States, and Mexico. The company operates global distribution networks and exclusive agencies, serving professional B2B buyers such as Amazon sellers, supermarkets, and airlines.

Guided by the brand mission “Brave to Start – Make Every Journey Worthwhile,” OMASKA has established a fully integrated system covering design & R&D, material inspection, production, quality control, and global delivery.
With over 300 skilled technicians, 10+ modern production lines, and a dedicated 24-hour customer service and testing center, OMASKA continues to embody reliability and excellence.

Introducing “OUKA” — From Functional Innovation to Aesthetic Evolution

At the 138th Canton Fair, Tianshangxing unveiled its new independent brand IP, “OUKA,” marking a new era driven by original design and technological innovation.

After three years of development, the R&D team introduced “OUKA Shield,” a high-performance functional fabric representing a breakthrough in luggage materials. This advanced composite fiber technology offers:

• Antibacterial and Odor Control: Nano-silver ion technology verified by SGS and BV, achieving 99.3% antibacterial efficiency.

• Extreme Durability: Tested to exceed industry abrasion resistance by 3x, maintaining integrity after 20,000 friction cycles.

• Water and Stain Resistance: Surface coating resists rain and oil with ease.

• Lightweight and Elastic: Reduces weight by over 10% without compromising strength.

Certified by ISO, BSCI, and REACH, the “OUKA Shield” symbolizes the evolution of Chinese manufacturing from OEM production to technological creation, perfectly aligning with OMASKA’s vision of “Technology Empowering Aesthetics.”

“Flowing Aesthetics”: The Fusion of Eastern Philosophy and Modern Design

OMASKA design philosophy—“Flowing Aesthetics”—draws inspiration from Eastern balance and the harmony of movement and stillness.

Through behavioral research on global travelers and ergonomic studies, OMASKA integrates functionality and artistry into every product.

• Elegant silhouettes combining soft and rigid lines to express Oriental rhythm.

• Smart structural partitioning for logical storage and effortless usability.

• Signature color palette combining OMASKA Blue and Accent Orange for global brand recognition.

• Advanced features such as silent wheels, smart weighing systems, and fingerprint locks transform luggage from a travel necessity into a work of lifestyle art.

“Flowing Aesthetics” is not just a design principle—it is OMASKA interpretation of travel as a form of personal expression, where every journey becomes an exploration of style and meaning.

Global Vision: Earning Respect through “Created in China”

As a pioneer in China’s luggage industry, Tianshangxing has established a globalized and systematic quality management framework.

The company is certified by ISO 9001, BSCI, SGS, and BV, ensuring traceability through its end-to-end inspection system—from raw materials to after-sales feedback.

OMASKA operates an independent testing laboratory capable of conducting rigorous assessments including tensile, drop, rolling, corrosion, and zipper wear tests, ensuring reliability under extreme conditions.

Its long-term partnerships with renowned global brands such as BEBE, MK, NASA, FILA, TRACK, and BOARDING PASS have cemented its reputation in markets across Europe, the Middle East, and South America, where OMASKA luggage is widely trusted by aviation, retail, and e-commerce clients alike.

Looking ahead, Tianshangxing will continue to expand its “One Country, One Agent” strategy, deepening localization in global markets through the OUKA brand matrix, and building a truly internationalized brand ecosystem.

Brand Belief: Gratitude and Innovation as the Core of Chinese Brand Power

Tianshangxing upholds eight core values: Gratitude, Dream, Customer First, Teamwork, Embrace Change, Integrity, Passion, and Dedication.

These values are the foundation of its 26-year journey and the driving force behind its transformation from manufacturing to innovation.

As founder Ms. Li Hongwei states:

A true Chinese brand is not only a producer—it is a storyteller of culture and innovation.
The next step for Chinese manufacturing is not speed, but depth.
We must use design and technology to tell the world our story—
and redefine what ‘Made in China’ truly means.

Conclusion: The New Power of Chinese Creation

Today, OMASKA is more than a luggage manufacturer—it is a global travel brand that blends Eastern wisdom, international quality, and innovative spirit.

With technology as its shield, design as its soul, and brand as its bridge, OMASKA connects Chinese craftsmanship with global aesthetics.

From “Manufacturing” to “Creation,” from “Product” to “IP,” OMASKA—powered by the resilience of the OUKA Shield and the elegance of Flowing Aesthetics—is proudly showcasing a new era of Chinese brand excellence to the world.

OMASKA — Make Every Journey Worthwhile.
Brave to Start.